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Television Goes to the Web @ DNA2008

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DNA 2008 Panel – Television goes to the web – how online video changed broadcast news
With newspapers at the centre of the digital storm, that industry’s efforts to adapt are being closely watched by executives in broadcasting. So far, shifts to web based revenues has been less severe in television, though in the UK for example, Google is forecast to take the biggest share of UK advertising revenues and overtake the top broadcasters as early as this year. The response? Television goes to the web. In this session we will examine how traditional broadcast news organizations are competing in the cross-platform age. Is it enough to put your broadcast content online? How are broadcast news strategies changing to compete across all platforms how as the digital wave changed broadcast news?
Jörg Sadrozinski, Editor in Chief, ARD
Hans Laroes, Editor in Chief, NOS
Helen Boaden, Director, BBC News
Russell Merryman, Editor-in-Chief, Web and New Media, Al Jazeera International
Alexey Nikolov, Deputy Editor in Chief, Russia Today TV
Olivier Chapel, Country Manager, Zattoo
I’ve been blogging many of the sessions at DNA2008.
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